To provide access to much needed funding for new business ideas, products and concepts that are not at a stage where viability in the traditional sense has been established.
Create a real opportunity where ideas are tested and allowed to fail by so doing giving entrepreneurs a chance to take a risk and receive support.
Interest free bridge financing within a certain time limit (for established businesses).
Provides funders with first sight of great ideas that may be scalable enterprises and show innovation
The potential of the ideas/concept is the collateral
Target Market
Entrepreneurs who have ideas and have already started business but are struggling to attract funding to either:
Test the concept or idea
Get to the next growth stage
Honour their business liabilities created in the course of business (quasi business rescue)
Entrepreneur can be of any age or background but will prioritise the previously disenfranchised and youth
Entrepreneur can be in any sector of business
Due to nature of no-condition-based initial and interest free funding this will target low cost start ups and low capital business
Strategy
Interest free seed funding to test the idea
First preferred option to invest and take a stake once idea is proven
Provide support and advice through the growth process
